Easy to use
Easy to wear
Convenience for the win.
If Garmin can sell a GPS that can do voice too,
Physician executives who ignore smartphones and their healthcare applications will miss the most important disruptive technology trend in the next five years. Physician executives who understand how smartphones will transform the industry for providers, payers, patients, and employers will thrive in their careers.
A great round up of mobile solutions for healthcare, excellent research numbers and relevant quotes from different players in that field by Kent Bottles (@KentBottles).
Haven't read about the love that people feel about their device(s) or "second self". Now i'm even more convinced that upcoming baby boomers will embrace mhealth (broad definition).
Tying together the healthdata that will come through a giant firehose will indeed be very challenging. Companies that will specialize in health data integration and aggregation (slide 25 & 26: http://www.slideshare.net/BartCollet/mhealth-is-huge) will prosper.
Now i'll have a look at some examples/companies that Kent posted and i'm not familiar with ... yet.
Over & out!
What's wrong with mHealth? Ask Rube Goldberg.... Part I 2011-01-05 16:47:46
I attended a meeting the other day where buzzwords like “mhealth”, ehealth, “connected health,” “wireless health”, and a slew of others (collectively “xhealth”) were thrown around the room like confetti at a parade.
At one point, the discussion became pretty heated around the attributes of the mhealth market compared to ehealth as well as which was higher in the perceived health information technology (HIT) hierarchy. I listened carefully as each participant passionately shared their unique point of view about the size and definition of each respective market and, of course, how their company was positioned to be the market leader. I have to admit, it was pretty tempting to jump in especially when someone in the group tried to create a new buzzword in an effort to plant their flag in yet another nebulous and ill-defined mobile healthcare niche.
In the race for healthcare innovation, coining buzzwords, and carving up prospective market segments, it seems like people have lost sight of the real prize — adoption. Specifically, near-term adoption.
Excellent read, you can read part II here: http://goo.gl/pJ95M
2) Curation -> will there be a market for RSS-feed experts, offering you a tailorfit newsoffer?
4) Mhealth will be a entire ecosystem (identification, payment, location, monitoring, etc.). Lots of apps will try to ‘plug in’ to EHR’s, which will leverage their usefulness enormously. Question here is: “Can mobile operators cope with the sudden increase in 3G/4G data usage?”.
6) The importance of ‘voice’: i fully agree. But don’t underestimate the imortance of interface design (simplicity – i like the term ‘fisher price design’)
12) Will we also see patients that are so empowered that they will be doing live reporting from the hospital? Or broadcast an ‘investigation’ in realtime?
14) SoMe presence in pharma … but also in care-institutions. Mainly deployed for recruitment purposes, painting a pleasant SoMe environment.If i may add 2:
explosion of tech for boomers
data-mining of health data
that the current approaches are unsustainable and so last-century
Baby boomers do NOT want to go to a senior house,
the cost to house them in a senior house are unsustainable anyway.
And if the cost would be sustainable, there wouldn't be (human) staff to take care of customers.
There's only one way to cope with these problems and that's at home monitoring, collaborative (family) caring and preventive medicine. Mhealth can play a major role in these 3 solutions.
Pew Internet found out that the biggest growing group of internet users are seniors.
They will rapidly switch to mobile because of simplicity (touchscreens and user experience).
Great combination for mhealth.
