ROI of social media in healthcare #bbmtehc

ROI

• Volunteers / Fundraising / Charity
• Get media coverage (= also reputation?)
• Expectancy / Reputation / Credibility
• Patient guidance + empowerment
• Blurring lines of geograpical borders / limitations (= also reputation?)
• Follow up negative comments + conversation in general (= also reputation?)
• Teaching / Education
• If someone is searching for you on web, and doesn’t find you, you don’t exist! Ditto w/social media

REMARKS

• Four primary social media tools for hospitals--Facebook, You Tube, Twitter, and blogs.
• Doctor engagement when low cost in terms of time (flip video in stead of blog postings)
• ROI <-> ROC =Return on Connections
• Not focus on 1 medium, fast switching (ex. from MySpace -> Facebook)
• "Social media is the 21st century evolution of Word of Mouth." -@LeeAase
• "Our first step (at MD Anderson) was to think about identifying our audience. What content are they interested in?" -@JennTex
• @JennTex - your hospital's target audiences will influence or dictate which #sm aand #hcsm sites & tools you will use
• Loss of "control" difficult for many #hospitals to accept
• The end of traditional "Push-only" Web sites
• One great idea, use unique 800#s to measure interest from Social Media channels
• should use more than just number of friends to track success, but use landing pages ie. specific url's to drive traffic and measure / Using a landing page in a tweet allows you to track the users activity on the site after they've followed the lead
• How about Cost Of Not Investing in social media? / What's the "Return on Ignoring"? ==> 40% decrease in visitors after stopping sm activities
• HIPAA is concern in tweeting medical and surgical procedures; but not significantly differ from video and articles from procedures
• Love use of the word "moderate" rather than control. Too many ppl feel the need to control SM
• Most effective videos come from simple cameras, person telling story in powerful, honest and truthful way. No polish.

LINKS

• Danbury Hospital Terms and Conditions http://www.danburyhospital.org/body.cfm?id=1607
• Here are the @mayoclinic social media guidelines http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/
  
• http://twitter.com/dhs_tittle
• Personal hands-on experience with social media, try SMUG http://social-media-university-global.org/
• Sharing Mayo clinic : http://sharing.mayoclinic.org
• http://wthashtag.com/Bbmtehc
• http://www.spezify.com/
• http://www.icerocket.com/
• Here is a summary of Mayo Clinic social media activities #bbmtehc http://bit.ly/43Sbqc
• Slides of ROI of social media in healthcare here http://www.bigbad.com/exchange/bbmtehc/