zorgbeheer healthware: social media

Showing posts with label social media. Show all posts

Friday, 14 August 2009

ROI

Volunteers / Fundraising / Charity
Get media coverage (= also reputation?)
Expectancy / Reputation / Credibility
Patient guidance + empowerment
Blurring lines of geograpical borders / limitations (= also reputation?)
Follow up negative comments + conversation in general (= also reputation?)
Teaching / Education
If someone is searching for you on web, and doesn’t find you, you don’t exist! Ditto w/social media

REMARKS

Four primary social media tools for hospitals--Facebook, You Tube, Twitter, and blogs.
Doctor engagement when low cost in terms of time (flip video in stead of blog postings)
ROI <-> ROC =Return on Connections
Not focus on 1 medium, fast switching (ex. from MySpace -> Facebook)
"Social media is the 21st century evolution of Word of Mouth." -@LeeAase
"Our first step (at MD Anderson) was to think about identifying our audience. What content are they interested in?" -@JennTex
@JennTex - your hospital's target audiences will influence or dictate which #sm aand #hcsm sites & tools you will use
Loss of "control" difficult for many #hospitals to accept
The end of traditional "Push-only" Web sites
One great idea, use unique 800#s to measure interest from Social Media channels
should use more than just number of friends to track success, but use landing pages ie. specific url's to drive traffic and measure / Using a landing page in a tweet allows you to track the users activity on the site after they've followed the lead
How about Cost Of Not Investing in social media? / What's the "Return on Ignoring"? ==> 40% decrease in visitors after stopping sm activities
HIPAA is concern in tweeting medical and surgical procedures; but not significantly differ from video and articles from procedures
Love use of the word "moderate" rather than control. Too many ppl feel the need to control SM
Most effective videos come from simple cameras, person telling story in powerful, honest and truthful way. No polish.

LINKS

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