Monday, 7 February 2011

WESC or Louis Vuitton in the wireless sensor industry

Recently I was looking at 2 mhealth business plans, in particular the parts about sensor design.
The sensors should be wearable to guarantee permanent monitoring.
What struck me was that both companies were looking at "patient acceptance" as a HUGE hurdle for sensor sales.
Looking at the design of their devices, I understood their problem better: "They are UGLY!!!".
The devices had that typical "designed by a medical professional from the former USSR" signature.

If you want to solve patient acceptance, let Louis Vuitton or WESC take care of your design.

The burden of being sick and the necessity to be monitored can be worsened by making you wear ugly or uncool devices, especially with children.
Parents want their sick kids to grow up like 'normal' children.
If you can give these children a sensor that is cool to wear, this coolness might even 'lighten' the situation a bit for that child.

All types of wearable, unobtrusive sensors will have a great future because of simplicity and ease of mind.
Nick Hunn already gave fine examples like doorknobs and toothbrushes for monitoring, but why don't we also use helmets, clothing, wigs, earphones, scarfs, seats, ...?
I'm convinced that if you trow in more designers, this will make the sickness easier to wear (ha!).

Fashionistas for healthcare!

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